AI in My Process — Priya Gupta

AI changes what I can validate before engineering starts.

It's not about faster mockup creation, but about higher fidelity evidence. Placing live, functional prototypes in front of real users resolves UX decisions and risk early. Here’s how each tool powers my end-to-end design workflow and the value it delivers to the team.

4 WEEKS → 1–1.5 WEEKS DISCOVERY TO TESTED CONCEPT

The end-to-end design loop

ENGINEERING · CONTENT DESIGN · PRODUCT MANAGEMENT · DATA SCIENCE
ALIGN Align on what to test
ALIGN Align on what it means
ALIGN Lock the interaction model
ALIGN Final review
01
Problem framing CLAUDE
02
Rapid prototyping CLAUDE CODE · REPLIT
03
Research OUTSET.AI · CLAUDE
04
Iteration CLAUDE DESIGN · FIGMA MAKE
05
High fidelity + handoff FIGMA
06
Measure + next iteration A/B TESTS · DATA SCIENCE
RESEARCH CAN REOPEN THE FRAMING
ITERATION CAN REOPEN THE PROTOTYPE
RESULTS SET THE NEXT HYPOTHESIS
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BRANCHES: ENGINEERING · CONTENT DESIGN · PRODUCT MANAGEMENT
01 · CLAUDE
Problem framing

I hand Claude my problem statement and ask it to break it: who does this exclude, what edge case kills it. The framing that survives is the one I take to the team.

Earns: a sharper problem, before anyone designs a screen.
02 · CLAUDE CODE · REPLIT
Rapid prototyping

Functional prototypes instead of static mocks: real inputs, real state, real numbers. For Seller Advisor I built two divergent concepts and put both in front of stakeholders.

Earns: behavior data, not opinions about screens.
ALIGN · Align on what to test

Share prototypes with PM, engineering, and content design. Get directional buy-in on which concepts to test. Agree on research questions together.

Earns: shared ownership of what we're validating.
03 · OUTSET.AI · CLAUDE ↺ LOOPS BACK
Research

Self-led unmoderated studies in Outset.AI put prototypes in front of real users in days. Claude synthesizes transcripts into themes, then I read the quotes myself and check what it missed.

Earns: evidence at the speed of the sprint. Often sends me back to problem framing.
ALIGN · Align on what it means

Present findings and design team POV. This isn't a readout; it's a decision meeting.

Earns: a shared interpretation, not a shared slide deck.
04 · CLAUDE DESIGN · FIGMA MAKE ↺ LOOPS BACK
Iteration

Explore visual directions in parallel: three creative treatments to react to instead of one to defend. Finalize the interaction model based on research.

Earns: range, without a week per direction. Often sends me back to prototyping.
ALIGN · Lock the interaction model

Present and finalize the interaction model. Engineering on feasibility, content on flow logic, PM on scope.

Earns: a decision everyone has fingerprints on.
ALIGN · Final review

Final design review before engineering begins. No surprises.

Earns: trust, and a shorter build cycle.
05 · FIGMA
High fidelity + handoff

Move to high fidelity in Figma. Final review with engineering, content design, and PM. Specs, edge cases, responsive behavior, all reviewed together.

Earns: a clean handoff with no surprises.
06 · A/B TESTS · DATA SCIENCE ↺ LOOPS BACK
Measure + next iteration

Monitor the A/B test after launch, work with data science to understand what the results actually say, and what they don't, then plan the next iteration with PM off the back of it.

Earns: the next hypothesis, grounded in shipped behavior. This is where the loop restarts.
↺ = STAGES I COMMONLY RETURN TO. THIS IS A LOOP, NOT A PIPELINE
DIVISION OF LABOR

When and where I prefer human judgment over AI

AI is an accelerator for processing data and testing concepts quickly. But it often lacks taste, empathy, and real-world context. I use AI as a thought partner: strategic choices, user insights, and tradeoffs stay human-led.

AI ACCELERATES I DECIDE
Synthesizing research at volume Which insight matters
Building functional prototypes What is worth building
Generating divergent options Taste, craft, and tradeoffs
Open to senior+ product design roles. Austin, TX · Remote, hybrid, or on-site · Willing to relocate